E-marketer » "to the international

In the current economic environment, it became increasingly difficult for companies to open their development projects in new markets. Indeed, the crisis is causing a radical change in attitude of potential customers vis-à-vis companies that want to play a role in local markets.In this context, entrepreneurs must move towards the international market to reach a wider audience. The reason is obvious for any professional: a greater number of potential customers mean more new orders, at least in theory.
International Marketing
However, an international marketing strategy with promotional campaigns in traditional media for your target market may end up, after having squandered all the marketing budget of your business without you having provided the expected return on investment. That is why today more and more companies convert to online marketing and optimization for search engines. These methods are increasingly popular with innovative entrepreneurs who seek to counter the economic crisis by turning, while keeping control of their budget, to the global market. Recent research conducted at EU level show that 64% of European entrepreneurs to invest more in the optimization for search engines in 2009.
However, optimizing your site for your market is one thing, build and optimize sites for foreign trade is another. Before starting an international marketing campaign online you have to plan your actions carefully and ensure that the target market is the best for your company. First, looking for information on this competition in your professional sector. Analyze the characteristics of your competitors, identify their strengths, which are enabled them to successfully compete in the market and compare them with your own strengths to identify additional elements of value that you can make.
Up to this point, it is as in traditional marketing. Now, on to specific techniques of online marketing. Any approach must begin with the SEO research of keywords specific to your industry in the foreign market targeted. Use the Google AdWords tool to identify them. Beware of simple literal translations of key words that you have provided good results on the search engine of your country. This technique does not always work because of cultural differences.
Once you have the key terms, integrate the content of your site in the language of your target audience. Pay attention to the quality of this content. Write it so that it is qualitative and useful for visitors more or less specialized. Google values ​​the quality and content your site can get faster a good position in search engine results if this is the case. Are always aware of trends in your industry and keep your site at the forefront of the news.
After you've built your site localized for the target market, start campaigns pay-per-click (PPC) engines on the premises (eg for France: Google.fr) with your key words.
If you adopt these strategies in a professional online marketing, your site in a foreign language will attract more and more visitors thanks to its high ranking in search engine results, your company will become increasingly known to your potential customers and this will be reflected sooner or later directly into sales.